GENERAL INFORMATION: Be careful what you Blog or Tweet Part 2

When in a Hole - STOP DIGGING!

The original TWEET was seen by 15 to 20 people. Now comes the lawsuit and the news will hit 15 to 20 million or more.

Am I the only one that thinks the property management company BLEW IT - BIGTIME. No, I'm not, read this excerpt:

The Tweet in question -- "Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it's okay." -- originally reached about 15 or 20 of Bonnen's Twitter followers, according to reports. Considering that the story about the landlord's lawsuit is now in top-ranking news clusters on aggregator Web sites like Google News and Techmeme, one has to suspect that, well, quite a few more people are now seeing the words "Horizon Group Management" and "moldy apartment" in fairly close proximity.

But another lesson from this fairly ridiculous affair may be the one about finding yourself in a hole -- at this point, Horizon Group Management's Jeffrey Michael just may want to reconsider the wisdom of digging.

Speaking to Lisa Donovan of the (Chicago) Sun-Times, Michael had this to say about his company's decision to seek $50,000 in damages from Benen: "We're a sue-first, ask-questions-later kind of an organization."

Probably not what most renters are looking for in a landlord.

IN MY OPINION, HORIZON BLEW IT. I think it is time for Horizon to drop the case and get this off the front pages.